Mumbai/Bangalore: Social Panga, an integrated agency with offices in Bengaluru, Delhi/NCR, Mumbai, and Dubai, has secured the digital mandate for Balaji Wafers, a prominent Indian snack brand.
Social Panga won the Balaji Wafers account in a multi-agency pitch. Their mandate includes enhancing the brand’s online presence and engaging its vast consumer base through innovative social media campaigns.
Balaji Wafers has selected Social Panga to manage its social media strategy, aiming to boost its online presence and engage with its audience effectively. Social Panga’s expertise and innovative approach will elevate Balaji Wafers’ social media to new heights.
Himanshu Arora, Co-Founder, Social Panga said, “We are thrilled to partner with Balaji Wafers and bring our creative expertise to their social media platforms. The brand has a massive lineage, and we are glad they found trust in us to lead their digital presence.Our goal now is to magnify their brand story and foster meaningful connections with their audience, in new and innovative methods.”
Ruksheen Palia, Vice President – Business & Strategy, Social Panga said, “Winning Balaji Wafer’smandate is a big achievement for us. Our objective, from a business and strategic perspective, is to increase brand awareness of Balaji Wafers by utilizing innovative storytelling and data-driven insights. Creating smart campaigns that engage their audience and result in quantifiable business development is something we are dedicated to doing.”
Sandeep Roy, Sr. Manager – Branding & Promotions, from Balaji Wafers commented, “Balaji Wafers is on a mission to become the coolest snack brand in the digital world, and I’m sure that Social Panga will make it happen! We’re big fans of their work; they’ve got this magic touch when it comes to making brands shine online. We want to create fun and flavorful digital experiences for our consumers, inviting them to interact with us across various mediums. Social Panga understands our vibe, and I believe that their expertise will surely augment our brand personality online.”
