Mumbai: The Mahindra Group today announced the appointment of Asha Kharga as Chief Customer Officer of Mahindra Holidays & Resorts India Ltd. (MHRIL), effective July 1, 2025. Kharga currently serves as the Chief Customer Officer for the Mahindra Group and will now also lead customer strategy and experience transformation for its leisure hospitality arm.
MHRIL, known for creating cherished vacation memories at its resorts, is now poised for a significant leap—focusing on transforming customer experiences, expanding its product offerings, and accelerating growth. Asha Kharga’s appointment signals a strategic move to power this next phase of evolution.
With over 28 years of experience in shaping customer-centric brands across diverse industries, Kharga is widely recognized for her ability to combine strategic clarity with creative excellence. Her leadership will play a crucial role in redefining the Mahindra Holidays brand, enhancing guest experiences, and steering innovative marketing strategies as the company targets doubling its resort footprint in the coming years.
Dr. Anish Shah, Group CEO & MD, Mahindra Group, commented, “Asha’s expertise will be key to leveraging the potential of Mahindra Holidays, as we seek to transform and significantly grow the business. Her strength in aligning brand vision with customer experiences will be valuable for the business. This move is consistent with the Group’s philosophy to place strong leaders in areas of meaningful value creation.”
Echoing the sentiment, Manoj Bhat, MD & CEO, MHRIL, said, “We are delighted to welcome Asha to our leadership team. We have ambitious plans as we expand our resort footprint to 10,000 keys by 2030. Our focus is on premium offerings, and we wanted a seasoned leader with the expertise to align brand vision with exceptional experiences. Her appointment will accelerate building a business that meets the changing needs of leisure travellers.”
On her new role, Asha Kharga shared her enthusiasm: “I’m eager to contribute to the next chapter by focusing on the emotional, experiential, and cultural aspects that define our hospitality offerings. As the business grows, our greatest differentiator will not just be our presence, but how we make people feel when they stay with us. I look forward to working together with the incredible team at MHRIL.”
Kharga’s appointment comes at a pivotal time as MHRIL sets its sights on a bold expansion strategy while elevating its service standards and deepening customer engagement. Her leadership is expected to be instrumental in helping the brand stay ahead in an evolving leisure travel landscape.
