Mumbai: Florsheim, the 132-year-old global footwear brand, has appointed Makani Creatives as its integrated creative agency for brand development and communication in India. This partnership aligns with Florsheim’s ambitious plans to relaunch its product line, introduce a new retail strategy, and strengthen its presence in the Indian market.
Makani Creatives, known for its expertise in integrated brand communication and a deep understanding of the fashion and lifestyle sector, will spearhead the reshaping of Florsheim’s brand narrative across both traditional and digital platforms. With a proven track record in the footwear and apparel industries, the agency is set to bring a fresh, contemporary perspective to the legacy brand as it looks to appeal to today’s modern consumer.
Commenting on the partnership, Pavan Punjabi, Chief Integration Officer at Makani Creatives, said, “It’s exciting for us to partner with this legacy brand at a pivotal moment when Florsheim is reinventing itself for the future. We look forward to elevating its presence in India.”
Founded in Chicago in 1892, Florsheim is renowned for its high-quality men’s footwear that combines timeless design with innovative craftsmanship. The brand entered India in the 1990s and is now focused on accelerating its growth in the market.
Sunil Renukaiah, Business Head, Florsheim India, added, “We are thrilled to collaborate with Makani Creatives as we take Florsheim in a new direction. Their expertise and vision will help us engage with the Indian audience and reinforce our legacy of quality and craftsmanship.”
This collaboration marks a new chapter for Florsheim in India, as the brand looks to expand its reach and connect with a wider consumer base.
