Pepperfry names Mahip Dwivedi as Vice President and Head of Marketing
Mumbai: Pepperfry, the e-commerce furniture company has announced the appointment of Mahip Dwivedi as the new Vice President of Marketing. In his ...
Tag: Brand & Communication
Quintessential for Communication Recovery alongside business recovery for brands
If there was a common term to describe the ongoing pandemic of Covid-19, it would be “unprecedented”! The Corona Virus ...
Spontaneous brand recall through In-Content Advertising are higher compared to a non-ICA campaign: Anil Cheriyedath, Whisper Media
Launched in 2014, Whisper Media is the Global Leader in Efficient Content Integration, and has revolutionized the manner in which ...
We expect exponential growth once our promotions and awareness campaigns become live across all significant markets: Hamid Ahmed, Hamdard Laboratories India
Hamdard Laboratories India is the 114-year-old heritage organization, and the maker of iconic brands and herbal FMCG products such as ...
It is imperative that we empathize with the challenges the target audience is facing and address that: Madhavan Sankara, Madarth
Madarth is a fast emerging independent branding, design and digital agency. The mission is to turn Indigenous products into Indian ...
Brand communication in the age of social media
In these rather turbulent times, brands and companies have become immensely vulnerable to the personal interpretations and impressions of the ...
Brand communication needs to be authentic and mindful – this is what the audience would really appreciate given that it hasn’t been easy for anyone: Siddharth Devnani, SoCheers
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human ...
Explore and make use of new revenue and performance-driven channels for your business: Neha Kulwal, Country Manager, Admitad India
It is nearly six months since India went under lockdown. Though the country is slowly opening up now. The recent ...
At Wavemaker we positively provoke our clients and that provocation is equally true whether it is in good times or bad: Kishan Kumar Shyamalan, Vice-President, Wavemaker India
It has been 50+ days since the country went into lockdown mode due to the pandemic. The lockdown is in ...
Hello Brand: Finally, you get A 21-day Reset opportunity to stop Advertising and Start Communicating. Congratulations!
Before I begin with my points of view on the topic, I think, what this entire CoronaVirus episode has done ...
