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Home Campaigns

Malabar Gold & Diamonds launches ZOUL with contemporary everyday TVC

by MN4U Bureau
February 25, 2026
in Campaigns
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Malabar Gold & Diamonds launches ZOUL with contemporary everyday TVC
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Mumbai: Malabar Gold & Diamonds has launched its latest lightweight fine jewellery collection, ZOUL — a contemporary range crafted for women who see jewellery as an extension of their everyday identity rather than something reserved for special occasions.

Designed to move seamlessly through the day’s natural rhythm — from work meetings to social engagements and personal moments — ZOUL reflects a design philosophy rooted in minimal elegance and modern individuality. The collection embraces clean lines and intentional craftsmanship, offering pieces that feel current, refined and effortless to wear.

ZOUL presents a spectrum of expressive styles that transition fluidly across evolving schedules, empowering wearers with confidence and versatility. Whether styled as a subtle standalone accent or layered for a more curated statement, the collection adapts to individual moods and aesthetics with ease.

Meticulously crafted in 14KT and 18KT gold and set with natural diamonds, ZOUL brings fine jewellery into the realm of everyday luxury. Emphasising lightweight construction and refined detailing, the collection balances comfort with sophistication. It is underpinned by the brand’s established craftsmanship standards and rigorous quality benchmarks, ensuring precision in finish, integrity of materials and excellence in execution across every piece.

The collection spans contemporary daily-wear essentials, including diamond pendants, stud earrings, rings, bracelets, modern gold chains and versatile silhouettes designed for all-day comfort. The intent is clear: jewellery that complements the multiple roles and settings a woman navigates without requiring her to “save it” for a special moment.

Commenting on the launch, M.P. Ahammad, Chairman, Malabar Group, said, “ZOUL is a tribute to the spirit of women: confident, self-driven, and expressive in their own unique ways. Created to complement the many roles she balances each day, the collection blends effortless comfort with contemporary elegance, making it a natural extension of her lifestyle. With ZOUL, we embrace evolving aspirations while staying rooted in the trust, quality, and craftsmanship that define Malabar Gold & Diamonds.”

The launch is supported by a contemporary television campaign set across women’s work, social and personal moments, highlighting pendants, rings, bracelets and gold chains styled for everyday wear, reinforcing the collection’s positioning as refined luxury made wearable.

 

Tags: M.P. AhammadMalabar Gold & DiamondsZOUL

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