Mamaearth has launched its Diwali campaign with the theme #AaoBanayeDiwaliBeautiful.
The campaign is an extension of the brand’s messaging from yesteryears, where it has reiterated that real beauty lies in goodness.
The 2023 Diwali film features protagonists who exemplify the thought #GoodnessMakesYouBeautiful.
A young man who gifts a store employee for Diwali is appreciated for being being beautiful by an older lady. A bunch of soldiers separated from their families find reason to cheer when their leader throws them a feast. After all, they are one family too, he says. A young boy who yearns to find a place for his work of art alongside all the other work by his schoolmates, finds an understanding senior. She brings a smile to his face by placing it prominently on show. She in turn is rewarded by a young girl who spells out the brand’s message: those who are kind and engage in acts of goodness, are the ones who are truly beautiful.
The brand manages to ride goodness and beautiful as it has in the past, this time in the context of Diwali.
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