Bengaluru: Mana Projects, a Bengaluru-based real estate developer known for its thoughtfully designed residential communities, has announced Bollywood actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity. The association marks a significant milestone for the company as it strengthens its focus on design-led living, sustainable communities and the evolving aspirations of modern urban homebuyers.
The renewed brand identity reflects Mana Projects’ evolving philosophy of creating residential environments where space, design, nature, imagination and engineering come together to deliver meaningful living experiences. Anchored in the belief of building with nature rather than over it, the developer continues to design communities that integrate thoughtful architecture, ecological sensitivity and contemporary lifestyle needs.
Commenting on the development, D. Kishore Reddy, Chairman and Managing Director, Mana Projects, said, “This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community. Today’s homebuyers seek more than just an apartment; they look for thoughtfully designed spaces, meaningful community living and a deeper connection with nature. At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected, and engineering ensures long-term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly Live Brilliantly.”
Sharing his thoughts on the partnership, Ranbir Kapoor said, “A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging. What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large-scale integrated campaign across digital, outdoor and experiential platforms, making it one of the company’s most prominent brand initiatives in recent years.
With the refreshed brand identity, Mana Projects aims to further strengthen its commitment to building homes that combine modern living with ecological balance through innovative design, energy-efficient engineering and nature-integrated planning.
Over the past two decades, Mana Projects has developed a strong residential portfolio across Bengaluru, particularly along emerging growth corridors such as Sarjapur Road. As the city continues to expand and a new generation of homebuyers looks for well-planned communities, the developer has focused on creating amenity-rich neighbourhoods that combine functionality, sustainability and quality of life.
Looking ahead, the company plans to expand its presence across Bengaluru by developing future-ready residential communities designed for evolving lifestyles, including hybrid work culture and multigenerational living, while integrating green environments and advanced engineering to enhance everyday living.
