Mandrake Mydia, an Integrated marketing communications advisory, has won the integrated PR mandate for Asia’s iGaming platform, Khelraja. Strategic media engagement, social media marketing and development for the brand, as well as integrated PR campaign planning and coordination, are the key objectives in the mandate.
Speaking on this, Viren Modi, CEO of Khelraja said, “With our expansive plans in the near future, we trust Mandrake Mydia and its years of experience in the PR management industry. Their deep understanding of the gaming industry and its PR strategies is something that wewere looking for the expansion of the brand.”
Sharing her thoughts on this opportunity, Shabnum Khan, Founder Mandrake Mydia said, “It is a pleasure to be working for one of Asia’s most renowned iGaming platforms and this would be a long-term partnership wherein we aim at expanding the brand presence across different publications. Key strategic approach would be to connect with the target audience through a streamlined approach.”
