New Delhi: Manjushree Technopack Ltd., India’s largest rigid plastic packaging company, has announced a major brand transformation with its Board approving the proposed change of the company’s name to ‘Alternicq Limited’, subject to receipt of necessary statutory and regulatory approvals.
The rebranding marks a significant strategic shift for the company—from a quality and scale-led manufacturing organisation to a customer-centric, innovation-led provider of integrated packaging solutions, with a strong emphasis on enabling circularity in plastics. The new brand name, Alternicq, is derived from the idea of alternative thinking and reflects the company’s sharpened focus on pioneering innovation while delivering high-quality packaging solutions at scale.
The visual identity of Alternicq features two rectangles coming together to form a diamond, symbolising rarity, brilliance, strength, and unique perfection. One rectangle represents Alternicq and the other its customers, signifying collaboration to create path-breaking packaging solutions across the value chain.
Commenting on the rebranding, Thimmaiah Napanda, Managing Director and CEO, Manjushree Technopack, said, “The evolution from Manjushree Technopack to Alternicq marks a defining moment in our 45 year old journey. What began as a company built on scale and manufacturing excellence has evolved into a strategic partner deeply embedded in our customers’ growth, innovation, and sustainability ambitions. Alternicq reflects who we are today, and the future we are building—one where integrated capabilities, agility, and collaboration help customers manage complexity and succeed in dynamic markets. The proposed change in the Company’s name is subject to receipt of necessary approvals.”
Highlighting the market opportunity and sustainability landscape, Napanda added, “Demand for rigid plastic packaging in India is expected to grow significantly, driven by rising consumption across key sectors such as FMCG, pharma and healthcare, home and personal care, agrochemicals, dairy, food, paint and more. At the same time, India’s EPR guidelines are shaping infrastructure and demand for recycled plastics. With integrated design capabilities and 275,000 MTPA of pan-India manufacturing capacity, we are well positioned to be a one-stop rigid plastic packaging partner—delivering agile, innovative solutions at scale that meet global standards and enable circularity in plastic for customers and millions of consumers.”
Nikhil Srivastava, Chairman, Manjushree Technopack and Co-Head of Private Equity, PAG, said the new identity reflects the company’s next phase of growth, “For more than four decades, Manjushree has proven that innovation and scale can advance hand in hand. ‘Alternicq’ marks the next chapter in that journey, a brand that reflects our evolution to meet the needs of customers navigating an increasingly dynamic and demanding world. With this transformation, we move beyond being a packaging manufacturer to become a strategic partner, one that simplifies complexity, delivers reliability at scale, and drives sustained growth through alternative, agile thinking. Rooted in Manjushree’s legacy, ‘Alternicq’ embodies progress shaped by experience, scale, and a sharp focus on what our customers need next.”
