Hyderabad: Way2News, a hyperlocal news platform, has appointed Mansi Shah as Region Head – West. With nearly two decades of experience in media and advertising sales, Mansi will spearhead monetization efforts and forge strategic partnerships to accelerate Way2News’ growth in the Western market.
Mansi’s role comes at a critical juncture for Way2News, which aims to capitalize on the growing demand for hyperlocal content across the country. Known for delivering relevant and reliable news to millions, the platform seeks to deepen its connections with advertisers and brands. Her extensive background in media sales, especially within Hindi and regional language markets, positions her as a key player in developing innovative advertising solutions that resonate with local audiences.
Raju Vanapala, Founder & CEO of Way2News, expressed enthusiasm about Mansi’s appointment, stating, “We are thrilled to welcome Mansi to our team. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in our ability to strengthen our presence and enhance our offerings to advertisers in the region.”
Mansi Shah shared her excitement, saying, “I am excited to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News offers a unique opportunity for brands to engage deeply with local audiences, and I look forward to leveraging my experience to drive the platform’s growth in the Western region. Together, we will create impactful advertising solutions that resonate with regional consumers and help brands build meaningful connections with their target audiences.”
Before joining Way2News, Mansi served as Director of Ad Sales at Viacom18 Media Pvt Ltd for over 12 years, where she was instrumental in driving revenue for iconic television properties, including Bigg Boss and The Kapil Sharma Show. Her diverse experience includes managing ad sales across various media platforms, from Hindi GECs to regional channels, equipping her with the expertise needed to support Way2News’ ambitious expansion plans.
