MUMBAI: Marico is looking to redefine convenience in the Oats category with the launch of Saffola Cuppa Oats—a snack that it says is tailored for today’s fast-moving consumers.
Saffola Cuppa Oats, ready in four minutes by adding boiling hot water, will be available in two flavours – Magic Masala and Spicy Mexicana, along with a delightful blend of oats, millets & crunchy multigrain bites. Not only does the product guarantee a masaledaar flavour with crunchy bites but also is high in fiber and acts as a source of protein. True to Saffola’s ‘No Nasties’ promise, the product is crafted as NO Maida, No artificial flavours, No colours, No preservatives, and No palm oil, making it a better-for-you snack without compromising on taste explains the company.
Designed for minimal effort and maximum flavour, the aim is to ensure that new-age consumers that comprises of working professionals, young adults and students can enjoy a snack without hampering their schedules. Whether it’s a rushed morning, a midday boost, or a late-night craving, Saffola Cuppa Oats delivers a seamless and satisfying experience, combining taste, nutrition, and ease of preparation in just four minutes, delivering on its promise of ‘Masaledaar taste, no time waste’.
Saffola Cuppa Oats will be currently available in retail stores and quick-commerce platforms.
Introducing Saffola Cuppa Oats, Nilanjan Roy Choudhury, Business Head – Foods Business at Marico said, “At Marico, we are committed to continuous innovation that meets the evolving health needs of our consumers. We recognised that modern consumers crave for a snack that delivers flavour and nutrition without compromising on the chores of their busy life. To bridge this gap, we curated Saffola Cuppa Oats, a category-redefining easy-cook oats offering a quick, tasty, and nutritious mess-free snack that fuels their ambitions and effortlessly fits into their dynamic lifestyles. This unique product represents a fusion of modern convenience and wholegrain goodness, designed for today’s fast-moving world.”
