Mumbai: Marico Limited, one of India’s leading FMCG companies, has announced the signing of actress Fatima Sana Shaikh as the new Brand Ambassador for Kaya products. This strategic partnership marks a significant step forward for the brand, which has been trusted for over two decades for its science-backed skincare solutions, specifically tailored for Indian skin.
Fatima Sana Shaikh, renowned for her bold performances and grounded persona, is the perfect fit to represent Kaya’s values of authenticity, self-expression, and real beauty. Her journey mirrors Kaya’s commitment to providing skincare that is rooted in truth, science, and simplicity, making her an ideal choice to connect with today’s informed and discerning beauty consumers.
Akash Banerji, Executive Vice President and Head of Beauty & Styling Digital Business at Marico, commented, “We’re thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate – and Fatima’s persona embodies this spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of trust and credibility, delivered by Kaya skincare experts.”
Fatima Sana Shaikh also shared her excitement about the partnership, saying, “Skincare today can feel overwhelming – so many trends, so much advice, and still, so much confusion. What I love about Kaya products is that it cuts through the noise. As a brand offering a wide range of products which are co-created with dermatologists, it’s built on trust. Rooted in science and made for Indian skin, Kaya gives you the confidence to stop second-guessing and trust what works. That, to me, is powerful and authentic beauty, the kind that stays. It’s not about chasing trends but trusting the experts.”
Kaya’s range of products is designed to simplify skincare routines while delivering visible results for Indian skin. By blending clinical expertise with gentle, effective formulations, Kaya aims to offer everyday care solutions that cater to a wide range of skin concerns, from acne and pigmentation to sun protection, aging, and even hair & body care.
With Fatima Sana Shaikh as its new face, Kaya enters an exciting new chapter, where storytelling meets skin science, and beauty is driven by knowledge rather than trends. Kaya offers over 75+ science-backed personal care products co-created with dermatologists, reinforcing the brand’s commitment to providing effective skincare solutions tailored for Indian skin.
