A first-of-its-kind ready reckoner Marketing Handbook aimed to help Management Students, Fresh Marketing Professionals and Young Entrepreneurs
Mumbai: Adit Chouhan, a renowned marketing expert, has chosen to focus on a different perspective towards marketing and has tried to move away from bulky marketing theory to practical hands-on marketing knowledge for the newer generations of Marketers. His first book ‘Marketing – Tricks on the Trade They Won’t Teach You at B-Schools!’ was launched in Mumbai on Friday, 17th November 2017 at the University of Mumbai Campus.
Seasoned industry professionals such as Mr. Hemant Arora, – Sr. Vice President, Times Network and Business Head, Times Influence, Mrs. Saveen Sharma–Market Head for West Region, FabIndia Mr. Radhakrishnan Pillai, – Bestselling Author, Mr. Prasad Menon – CEO, Center for Incubation & Business Acceleration, Navi Mumbai, Ms. Sonia Kulkarni, Independent PR Consultant &Pinkathon Brand Ambassador, and Dr Smita Shukla, Director, Alkesh Dinesh Modi Institute, Mumbai University were present during the event as Chief Guests to unveil the book.
Adit through his step-by-step guidelines in the Book has explained Marketing Concepts, Planning and Execution to help management students, fresh marketing professionals and young entrepreneurs gain practical knowledge of marketing and speed up their careers. The book is a ready reckoner marketing handbook which can act as a Practical Guide to Marketing. The book, now available on Amazon, Snapdeal, Flipkart, Crossword and most of the major offline stores across India, has already picked up a lot of endorsements from stalwarts in Education Industrylike Padma Bhushan Dr S. B. Mujumdar, Founder and President, Symbiosis, Pune, and Senior Industry Leaders working with major organizations like Mercedes Benz India, Flipkart, Amity Business School, MobiKwik, and Indus Business Academy. Published by Rupa Publications, the book aims at becoming a part of every B-Schools’ curriculum to prepare better Marketers for the Industry.
Adit Chouhan, Author of the Book & Renowned Marketing Expert, comments, “No management school prepares a budding marketing professional for the real world. Most business courses end up offering only theoretical knowledge on marketing. Filling in this crucial gap, this book offers practical tips to marketing strategy, planning and execution. It is a quick guide to the hands-on side of marketing as opposed to the hundreds of theoretical books available on the subject. And, I feel it will be of great help to management students interested in a marketing career, fresh marketing professionals who have recently started working and budding entrepreneurs coming from non-marketing fields.”
Mr. Hemant Arora, Senior Vice President, Times Network and Business Head, Times Influence, commenting on the book, says, “This book is not about theory or 35,000 feet perspective but about ground reality of Marketing in every chapter. The core KRA’s of marketing as a function are manifested in form of each of the chapters in a sequential, logical way to the extent that one could achieve excellence in marketing by ensuring a focus on each one of them. Should be picked up by everyone who is; and who wants to be a part of the religion called Marketing.”
An open-for-all event, the launch was followed by a Panel Discussion on Bridging the Gap between B-School Marketing Education and the actual Corporate Requirements between the Panelists moderated by the Author. Audience also got to participate in the discussion and ask questions related to the Marketing Field.
Adit Chouhan: +91 7709 644442 or at [email protected]
