Kolkata: Marko & Brando, a digital marketing agency, has secured the performance marketing mandate for Utkarsh India Limited, a dominant player in building India’s infrastructure. This collaboration marks not just a client-agency deal but a powerful partnership poised to drive massive digital growth, brand visibility, and market expansion.
Utkarsh India, renowned for its manufacturing and supply of high-end engineering products and services across sectors such as infrastructure, agriculture, and domestic water piping, is rapidly expanding its footprint across Pan India. With its growth trajectory and evolving digital needs, the company is poised for an even more significant leap in the digital space.
“We were looking for a partner who truly understands the digital landscape and can turn insights into impactful strategies,” said Alok Adhikary, Head of Digital Marketing at Utkarsh India Limited. “Marko & Brando stood out with their expertise, creativity, and proven track record of delivering results. We’re excited to see how their performance marketing strategies will amplify our brand’s presence and connect us with the right audiences.”
For Marko & Brando, working with a powerhouse like Utkarsh India is another major milestone. The agency has already established itself as a leader in performance marketing with successful campaigns across various industries, and adding Utkarsh to its client portfolio further strengthens its position.
“Utkarsh India is a force in the infrastructure sector, and we’re all set to elevate their digital game. From digital solutions to high-impact branding strategies, we’re bringing everything to the table to ensure they not only reach but dominate their market,” stated Shreyansh Rohatgi, CEO & Founder of Marko & Brando.
Marko & Brando is all set to roll out a structured monthly plan for Utkarsh India, with clear KPIs in place to track progress and ensure optimal results. The agency will evaluate campaign performance on a weekly basis, producing reports that show where the campaigns stand, progress made, and areas that need optimization. Behind the scenes, Marko & Brando will focus on campaign execution, SEO processes, and content adjustments to ensure the best outcomes.
Rather than relying on broad funnel marketing, Marko & Brando will focus its efforts on the middle and bottom of the funnel to drive conversions, targeting specific audiences who are most likely to take action. Continuous monitoring and strategic adjustments will be made based on data, with weekly check-ins and monthly discussions to fine-tune strategies. Additionally, Marko & Brando will outline both monthly and yearly budgets for the upcoming financial year while prioritizing SEO enhancements.
Marko & Brando is preparing to take Utkarsh India’s digital presence to new heights by deploying AI-powered performance campaigns. These campaigns will ensure that every marketing rupee is spent wisely, driving maximum impact. Through hyper-personalized audience targeting, the campaigns will reach the right people at the right time, resulting in better engagement and improved conversions.
Real-time performance tracking will allow for smart, data-driven optimizations, ensuring peak performance throughout the campaign. But this collaboration isn’t just about running ads; it’s about creating a comprehensive digital ecosystem for Utkarsh India. Through dynamic content strategies, engaging brand films, and interactive experiences, the goal is to further strengthen Utkarsh’s market presence and leave a lasting impression.
