New Delhi: MARS Cosmetics, one of India’s fastest-growing beauty brands, has appointed Anmol Sahai Mathur as its new Vice President of Marketing, marking a key milestone in its journey from a challenger brand to a household name in the country’s competitive beauty landscape.
With over a decade of experience spanning digital marketing, brand building, and creator partnerships, Mathur brings a unique mix of creativity and data-driven strategy to the role. He previously worked with MARS Cosmetics, giving him deep familiarity with the company’s ethos of delivering affordable, innovative, and high-quality products.
Commenting on his appointment, Mathur said, “I’m honored to take on this role at MARS as it expands its footprint and redefines beauty standards in India. The brand has always differentiated itself by being bold and open in its beauty philosophy. I look forward to building impactful campaigns that reflect the spirit of our consumers and further strengthen our position as a go-to beauty brand across diverse markets.”
Mathur’s career includes leadership stints at platforms like Triller and Eloelo, and most recently, as Digital Marketing Lead at the Open Network for Digital Commerce (ONDC). At ONDC, he oversaw social media, influencer marketing, content strategy, and digital branding initiatives, showcasing his ability to lead cross-functional teams and drive data-informed storytelling.
In his new role at MARS, Mathur will focus on strengthening brand identity, expanding digital presence, and creating marketing campaigns that foster stronger consumer connections through storytelling, inclusivity, and authenticity—aligned with the company’s “Makeup for Everyone” vision.
Welcoming him back, Rishabh Sethia, Business Administrator, MARS Cosmetics, said, “We are excited to bring back Anmol Sahai Mathur to the MARS family. With his deep understanding of our brand and strong expertise in digital marketing, Anmol is perfect to lead our next phase of growth. We believe his leadership will play a key role in expanding our reach and forming even stronger bonds with our customers nationwide.”
This appointment underscores MARS Cosmetics’ continued commitment to building a robust leadership team while staying true to its mission of offering bold, inclusive, and affordable beauty products for all.
