Kochi: The print medium is the victim of misinformation campaigns and rumours spread on social media making the false claim that newspapers too can spread Covid-19 infection. Vernacular giant Mathrubhumi has taken initiative to break this myth and educate all our constituents about our unswerving commitment to their welfare.
As part of the initiative Mathrubhumi has produced a video, which depicts there efforts in the hygienic production of the paper. The video showcases the hands-free, automated process of printing; and mechanised, sanitised wrapping and bundling.
Mathrubhumi is also following strict protocol in the distribution of its newspaper. The entire transportation and handling right up to the newspaper distribution is done is in fumigated trucks with masked and gloved handlers.
Neither the World Health Organisation (WHO), nor India’s health ministry has issued any directives against distribution of newspapers to arrest spread of the contagion. On the contrary, both the central and state governments have lauded the role of the print industry in disseminating authentic and curated information and updates on the pandemic.
Indian Print Media industry is taking all measures to ensure that the newspaper delivered to you is safe and earnestly seeks the support of our readers and well wishers by continuing to repose faith in us and help spread our message.
