Kochi: : Mathrubhumi Group Kerala’s formidable media group bagged the highest tally of 29 metals & Advertiser of the Year recognition at the prestigious 11th edition of Pepper Creative Awards 2017, the largest creative awards in South India and the second largest in India. The awards is jointly organised by Advertising Club Cochin and Pepper Creative Awards Trust, at Le Meridian, Kochi.
The awards night opening ceremony was graced by the presence of Padma Shri Piyush Pandey, Executive Chairman & Creative Director – Ogilvy & Mather India and South Asia, Rajiv Rao, National Creative Director – Ogilvy & Mather India and Prathap Suthan, Chief Creative Officer, Managing Partner – Bang In the Middle.
With 5 Gold, 10 silver, 12 bronze and 1 finalist wins, Mathrubhumi brought home a whopping 29 metals, under its various brands including MB daily, Club FM, MB News & Online vertical, demonstrating its creative prowess that surely matches up to the group’s business growth momentum.
700 entries from 70 agencies across South India, under 85 categories have been judged during 11th edition of Pepper Awards. Prathap Suthan, Chief Creative Officer, Managing Partner – Bang In the Middle, KV Sridhar ‘pops’ Founder & Chief Creative Officer – Hyper Collective and Santhosh Padhi , Chief Creative Officer & Co-founder – Taproot Dentsu were the members of the jury for Pepper 2016.
Commenting of the occasion, M V Shreyams Kumar, Joint Managing Director, Mathrubhumi said “It’s been an overwhelming experience to witness win for the group on such a grand industry platform. I congratulate my team for demonstrating such high quality work across such a wide category range. We hope to get more acclaimed recognitions in the years to come”
The list of Awards for Mathrubhumi Group
| S.No | Brand | Metal | Award Category | Entry |
| 1 | Mathrubhumi | Gold | Advertiser of the year | |
| 2 | Daily | Gold | Kerala Media Press Campaign | Mathrubhumi News |
| 3 | Silver | Press Campaign Colour | MB News | |
| 4 | Silver | Public Service/ CSR Press Single | SEED | |
| 5 | Bronze | Kerala Media- Press Campaign | MB Daily | |
| 6 | Bronze | Kerala – Media Press Single | MB daily | |
| 7 | Finalist | Illustration Single | Yathra | |
| Total – 7 | ||||
| 8 | MB News | silver | Kerala – Media Tvc | Yathra TVC |
| 9 | silver | Kerala media tvc | SEED | |
| 10 | silver | Corporate film | SEED | |
| 11 | Bronze | Tv single | Yathra TVC | |
| Total – 4 | ||||
| 12 | Club FM | Gold | Radio – In house Program promotion | No Mosquito day |
| 13 | Gold | Radio- In House Program Promotion | World Wet Lands Day | |
| 14 | Silver | Radio Craft- Program Promotion | Paadam onnu oru kaisahaayam | |
| 15 | Silver | Radio – In House Program Promotion | No Horn Day | |
| 16 | Silver | Radio – in House Program Promotion | World cancer Day | |
| 17 | Silver | Radio Single | Gold for Girl | |
| 18 | Silver | Radio Craft- RJ Promotion | RJ Arun | |
| 19 | Bronze | Radio Craft- original Music Score | Paadam onnu oru kaisahayaam | |
| 20 | Bronze | Radio craft- Original Music score | Kerala Blasters | |
| 21 | Bronze | Radio Craft- Voice Performance | Ragaram iyer | |
| 22 | Bronze | Radio Craft- Voice Performance | Chaikya | |
| 23 | Bronze | Radio Craft- Program Promotion | Panjaara Vandai | |
| 24 | Bronze | Radio- In house Program promotion | No Tobacco day | |
| 25 | Bronze | Radio – In house program promotion | World Environment Day | |
| 26 | Bronze | Radio- In house Program promotion | Women’s day | |
| 26 | Bronze | Radio Single | Celebrating Trivandrum | |
| Total -16 | ||||
| 27 | MB Online | Gold | TV Single | Mb online advt |
| 28 | Gold | Kerala Media TVC | MB Online advt | |
| 29 | Bronze | Cyber – Innovative use of new technology | Milma | |
| Total – 3 | ||||
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Tally of 29 metals in all |
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