MUMBAI: Matrimony.com has expanded its offerings with the launch of MeraLuv. This ia a dating app for Indo-Americans. Indian Americans can register now and enjoy three months of subscription free. The complete functionality of the app will be available from 7 March 2024.
Murugavel Janakiraman, Founder and CEO – Matrimony.com said, “As the population of Indians in the US continues to rise, we discovered that there is a need for them to connect with individuals who resonate with their values, lifestyle and aspirations. ‘MeraLuv’ is poised to help them find a match within the diaspora. Many individuals we spoke to are apprehensive about subscribing to matrimonial platforms due to the perceived pressure to marry hastily. This app addresses this concern by enabling the users with the opportunity to cultivate a better understanding of their potential partners before taking the relation forward.”
Developed after research and consultation with members of the community, MeraLuv aims to address a gap in the market for individuals seeking a deeper relationship in their romantic pursuits: a longing for a connection that echoes with their cultural background while embracing their modern American identity. With Valentine’s Day serving as the backdrop for its launch in the USA, MeraLuv aims to facilitate genuine connections for those seeking to cultivate relationships before marriage.
“MeraLuv emerges as the ideal solution for individuals seeking meaningful relationships. Our platform effectively caters to the burgeoning demand for serious connections within this growing demographic,” added Murugavel.
MeraLuv app the company explains has safety measures and prioritises user privacy. Each profile undergoes verification, and the aim is to ensure a secure environment for all users. The app offers voice note and chat functionalities. While the audio prompts can show a fun side of individuals’ personality, text prompts help to bring out the cultural aspects of their personality letting the algorithm match similarities and suggest options to choose from. Additionally, users can create their own bios.
