Mumbai: Max Level, a PR and marketing agency founded by gamers, has been awarded the public relations and social media mandates for 88 Games, the newly launched game development division of 88 Pictures. The division is renowned for its animation and VFX work on award-winning titles like Trollhunters: Tales of Arcadia, Gremlins: Secret of Mogwai, Transformers: The Earth Spark Season 2, Kung Fu Panda: The Dragon Knight, and Fast & Furious: Spy Racers. The partnership signals a strategic move towards showcasing India’s rich cultural heritage through the dynamic and immersive medium of gaming.
Max Level will leverage its extensive expertise in both the gaming and media sectors to enhance 88 Games’ global presence. The agency will manage the studio’s international PR, strategic outreach, and social media, focusing on the studio’s goal to blend India’s rich storytelling traditions with cutting-edge gameplay. The collaboration aims to drive the development and promotion of 88 Games’ innovative titles to global audiences.
Milind D. Shinde, Founder & CEO of 88 Games, shared his excitement about the partnership, saying, “88 Games is a unique venture that blends our expertise in animation and VFX with our passion for telling stories, through an interactive medium. Our mission is to deliver culturally resonant, visually stunning, and immersive stories through games for the global audiences. With Max Level’s proven track record in PR and social media, we’re excited to build a compelling brand narrative and connect with players and industry leaders worldwide.”
The creation of 88 Games further solidifies 88 Pictures’ position as a leader in entertainment storytelling, diversifying its portfolio to include interactive experiences that engage gamers on a deeper level.
Siddharth Nayyar, Co-founder & Chief Revenue Officer of Max Level, expressed enthusiasm about the collaboration, saying, “Being gamers first, we were absolutely amazed by the projects that 88 Games is working on and we were eager to work alongside them. Hence, being entrusted with the PR and social media mandate of 88 Games is an incredible opportunity for us. 88 Games’ vision of creating culturally resonant games aligns perfectly with our passion for amplifying impactful stories. Together, we aim to position 88 Games as a leader in the Indian and global gaming industry, showcasing the untapped potential of Indian narratives in interactive entertainment.”
88 Games, spearheaded by industry veterans Milind D. Shinde and Shiben Bhattacharjee, is set to develop a series of games deeply inspired by India’s folklore and history. The venture comes at a time when India’s gaming market is experiencing rapid growth, with 23 million new gamers added in FY24, bringing the total number of players to 590 million. With the industry projected to exceed $9.2 billion by FY29, 88 Games is well-positioned to bridge the gap by offering premium, culturally significant PC and console games to a global audience.
This new mandate expands Max Level’s reach within the Indian gaming market, joining a growing roster of esteemed brands such as NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX. As the gaming industry continues to thrive, Max Level remains committed to driving tailored PR and marketing strategies that resonate with gaming and esports audiences.
