New Delhi: Max Level, a gamer-centric marketing agency, secured the PR mandate for CyberPowerPC India, the esteemed US gaming PC brand which entered India this year. CyberPowerPC, renowned for top-notch custom PCs, selected India as its debut Asian market in partnership with Creative Newtech Ltd.
CyberPowerPC excelled in the gaming industry, ranking #1 in the US from 2014-2015 with over 100,000 Windows sales and became Amazon’s Choice for Gaming Desktop PCs in 2018. In 2022, the brand stood out as the only non-MNC in the top 10 for desktop units sold, with five best-selling gaming desktops.
CyberPowerPC dominates the gaming PC market, with a strong presence in major retailers such as Best Buy, Costco, and Walmart in the US and Canada. It enhances its brand credibility through appearances at events like Anime Expo and forays into licensing.
Commenting on the new partnership, Vishal Parekh, Chief Operating Officer, CyberPowerPC India, said, “The India launch marks the first Asian market for CyberPowerPC. With the rise of the gaming sector in India, our objective with the launch was to contribute to this growth and bring top-notch experiences for Indian gamers. Max Level’s deep-rooted understanding and extensive experience in the Indian gaming and esports ecosystem make them an ideal partner to elevate our brand presence in the country. Their holistic approach to PR, founded on the principles of passion and expertise in gaming, aligns perfectly with our mission to provide gamers with the best possible immersive experiences. Together, we aim to make CyberPowerPC a household name among Indian gamers.”
Adding CyberPowerPC to its brand portfolio highlights Max Level’s growing presence in the Indian gaming, esports, and tech market. With top clients like NODWIN Gaming, SuperGaming, KRAFTON, Saudi Esports Federation, ESL Faceit Group, and others, Max Level expands its reach while specializing in customized B2B services for the gaming and esports community.
Siddharth Nayyar, Co-founder and Chief Revenue Officer at Max Level stated,“Being entrusted with the India PR mandate of the number one Gaming PC manufacturing brand in North America is a testament to our expertise and understanding of the Indian as well as global gaming market and media landscape. Our success with national and international gaming brands reflects the collective passion of our team to craft the right stories that matter for brands looking to reach out to the gaming and esports audience. We are excited to contribute to CyberPowerPC’s growth journey as it aims to elevate the Indian PC gaming landscape.”
In India, Max Level will play a key role in CyberPowerPC’s communication strategies to connect with the growing gaming community.
