Grapes, an integrated communication agency, has won the Public Relations mandate for Maxperience, an experiential marketing agency.
As part of the mandate, Grapes will oversee the entire brand messaging, profiling and communication execution for Maxperience. The mandate will be aimed at strengthening the top of the mind recall value of the brand amongst the stakeholders, informed an official statement.
Through this collaboration, the experiential marketing agency aims to echo its expertise of marketing with the help of the communication ability of Grapes.
Commenting on the win, Arvind Balan, Co-Founder of Maxperience, said, “The team at Maxperience consists of a bunch of passionate, young & adventure enthusiasts and comes with extensive knowledge of experiential market. Collaborating with Grapes was a conscious idea as we wanted someone who could understand and align with the ethos of our brand to resonate it in their core messaging.”
“Experiential market is a dynamic industry and in a country like India where people seek opportunities to get associated with adventurous sports, this brand has a lot of potential. By getting Maxperience on board, we are ready to embark on the journey of crafting compelling narratives to innovatively communicate the proposition of the brand to a mass audience,” said Shradha Agarwal, Co-founder & CEO of Grapes.
