New Delhi : MaXposure Media Group, one of the largest corporate publishing companies in South East Asia, has been newly appointed as publisher of Gulf Air’s inflight magazine “Gulf Life”. MaXposure Media Group, which currently boasts over 30 titles in its portfolio, will adopt this new role as of May 2016, catering to the Kingdom of Bahrain’s national carrier’s on-board passengers and inflight magazine readers.
“It’s a very proud moment for all of us at MaXposure and we thank Gulf Air for entrusting us with this role in support of their prestigious, award-winning magazine. Gulf Air is a major international carrier serving 42 cities in 25 countries, spanning three continents. The airline operates one of the largest networks in the Middle East, with double daily flights to over 10 regional cities. As such, Gulf Life magazine has significant strategic importance within the MaXposure portfolio of magazines with the potential to reach an immensely broad readership base,” said Prakash Johari, MD and CEO, MaXposure Media Group.
Gulf Air A/Chief Executive Officer Mr. Maher Salman Al Musallam, said, “I am delighted to see MaXposure Media Group take on this role, bringing with them a wealth of experience that can only benefit the Gulf Life brand – leading its growth and continued appeal to our valued readers.”
Gulf Life is a bilingual (English and Arabic) monthly magazine catering to each and every passenger travelling by Gulf Air across the world. It will contain a wide-ranging mix of features relating to Gulf Air’s global destinations, with a particular emphasis on the Gulf and Middle East region.
“The magazine, in its new crisp and smart avatar, will move away from being a straight up travel magazine,” said Vikas Johari, Publisher and COO, MaXposure Media Group. “The magazine will reflect the true spirit of a traveller, his aspirations and his willingness to see and read things in a different way.”
MaXposure Media Group is the second largest in-flight magazine publisher in terms of titles in the world and the largest corporate publisher in South Asia with an array of magazines under its portfolio. It is a full service media company spreading across the dimensions of publishing, creative solutions, events, custom publishing, ambient media, international representation and outsourcing.
MaXposure in India publishes more than 30 corporate magazines across verticals in 16 languages and are available in over 170 countries worldwide. Its major publications include Shubh Yatra, Air India’s inflight magazine for Ministry of Civil Aviation; India Perspectives for Ministry of External Affairs’; Go-getter, inflight magazine of Go Air; Vistara, inflight magazine of TATA Singapore Airlines; Truejetter, inflight magazine for TrueJet, Fly Smiles, inflight magazine of Air Pegasus, Fly Easy, the inflight magazine for Fly Easy airlines; Rail Bandhu, the only official on-board magazine of the Indian Railways, Ministry of Railways; Mercedes-Benz Magazine, official magazine of Mercedes-Benz; among others and through its sister company publishes Bihanga magazine for Biman Bangladesh Airlines in Bangladesh, flyafrica.com magazine for Fly Africa airlines in Southern Africa and also publish the India edition for Audi magazine.
Some other publications from the group include Deals Galore magazine for GMR Group (Hyderabad Airport); Smarttrucking, official magazine for Daimler Commercial Vehicles; Crossings Insight, official magazine for Crossings Republik; Tathaastu, official magazine of Tridhaatu Realty & Infra; ISUZU Travelogue, Circle, official magazine of Lifestyle; Pantaloons, official magazine of Pantaloons; Ambience, official magazine of Ambience Mall; City Walker, official magazine of Select Citywalk Mall and DLF Promenade, official magazine of DLF Promenade Mall. Apart from magazines, the group also publishes coffee table books and published ‘Encyclopedia of India China Cultural Contacts’, ‘India Africa Forum Summit’ and ‘International day of Yoga’ for the Ministry of External Affairs, Government of India and brand book encompassing beauty & styling for a leading salon chain in India, Monsoon Salon & Spa.