Mumbai: DB Corp Ltd, one of India’s leading media conglomerates, has announced the appointment of Mayar Penkar as Chief Operating Officer – Corporate Sales. With a robust track record in revenue leadership, brand solutions, and transformation strategies, Penkar steps into this pivotal role to accelerate DB Corp’s national growth and deepen advertiser relationships across platforms.
Penkar joins DB Corp after an illustrious 22-year tenure at Sony Pictures Networks India, where he served as Executive Vice President – Sales. He was instrumental in building a high-performance sales team and crafting monetisation strategies tailored to thrive in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) business environment. A firm believer in platform-agnostic planning and client-first brand solutions, Penkar has long championed digital transformation and automation as key business enablers.
At Sony, he led cross-functional teams focused on delivering integrated, KPI-led solutions for advertisers, while keeping continuous learning and team development at the core of his leadership approach.
Prior to Sony, Penkar began his career in media sales with Turner International India, handling advertising sales for iconic brands like HBO, Cartoon Network, and CNN. He also held earlier stints with Mid-Day in special projects and The Indian Express as Manager – Space Marketing.
