At the CLIO Awards ceremony held on April 25th in New York, McCann Worldgroup India won a Grand CLIO in the Creative Commerce medium for their campaign titled “Shagun Ka Lifafa” created for Ujjivan Small Finance Bank in the category of Cultural Experiences, Product/Service entry type.
Each judging session concludes with a discussion round, where the jury has the option of awarding the highest program honour, the Grand CLIO Award, to one truly exceptional piece of work in a medium/entry type (i.e., film, public service, B2B, or product/service) from the chosen Gold statue winners.
Other than Grand CLIO, the agency has also won one Gold and a Bronze for the same campaign.
Commenting on the win, Prasoon Joshi, Chief Creative Officer, McCann India, said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa)When an idea is born out of culture and finds a meaningful role in people’s life it’s bound to have a positive impact. This idea does exactly that. Our talented team led by Ashish Chakravarty, Sambit Mohanty along with Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution for directing the video. Getting recognition at Clio is a wonderful milestone in the journey of creative excellence”.
Founded in 1959 to honor excellence in advertising, the CLIO Awards today celebrates bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community.
