Mumbai: McDonald’s India(West & South) has come out with a new update for its McDelivery app. With the revamp and introducing a host of new features, McDelivery now offers a seamless and intuitive experience with a more user friendly UI(User Interface) for its delivery customers.
McDonald’s has revamped its entire McDelivery app experience, by introducing a host of consumer-centric features. One such feature is the maps integration that now allows consumers tojust drop the pin on the map and know if they’re in the delivery service areato get delicious food delivered to themselves or to their loved ones, right at their doorstep. Personalization has been the priority with the launch of the new app. Customers can customize theirfavorite burger by adding/ removing ingredientsin an intuitive way as per their preferences. Moreover, they can place smooth and fast ordersby choosing McDonald’s exhaustive list of McCafé beverages, desserts and meal options. To get real-time tracking on the phone, one can simply place orders and track the status of his or her delivery.The app also hasenhanced digital payment solutions and FreeCharge e-wallet for easy cashless transactions. With the order history feature, customers can view their past orders and reorder with a simple click. As a gratification, customers can also now use the ‘Refer-a-friend’ feature to enjoy complimentary burgers.
Customers can customize theirfavorite burger by adding/ removing ingredientsin an intuitive way as per their preferences. Moreover, they can place smooth and fast ordersby choosing McDonald’s exhaustive list of McCafé beverages, desserts and meal options. To get real-time tracking on the phone, one can simply place orders and track the status of his or her delivery.The app also hasenhanced digital payment solutions and FreeCharge e-wallet for easy cashless transactions. With the order history feature, customers can view their past orders and reorder with a simple click. As a gratification, customers can also now use the ‘Refer-a-friend’ feature to enjoy complimentary burgers.
Speaking about the new app, Ranjit Paliath, Vice-President, Business Operations, Hardcastle Restaurants, McDonald’s India (West & South) said,“We launched our McDeliveryServices App(MDS app) in 2014 with the objective of providing consumers their loved food at their fingertips. In fact, our web and mobile platforms contribute over 55% sales of the total McDelivery business for McDonald’s(West &South). With the revamped MDS app, we are confident of connecting more than ever with consumers and offering them easy, personalized and truly useful features”.
For the first time ever, instead of launching unique features as an ad, McDonald’s and Leo Burnett India, have explored a web film that will be released online. Conceptualized by Leo Burnett India, the film focuses on relationships, and people coming together over food.This web film for McDeliveryshowcases the funny day-to-day interactions between two retired neighbours dubbed as frenemies as they never see eye-to-eye. And yet, when one of them faces disappointment, the other comes to the rescue with the help of the McDelivery App.The film will be showcased across all digital and social media channels.
Speaking on the new app and the film, Kedar Teny, Director – Marketing & Digital, McDonald’s India – West & South said,“The new web film shot for McDelivery showcasesan unexpected yet endearing tale of two retired frenemies who later come together over food. It clearly depicts a simple message of offering customer convenineceand allowing consumers to enjoy their favorite meal McDonald’s anywhere and anytime of the day.”
Youtube link for the McDelivery Web Film:
Speaking about the idea, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said,“The joy about working with McDonald’s is that in every brief, we have a strong opportunity to build India’s most loved food brand. When we heard about McDelivery’s new features, we were sure how we wanted to pitch it to our users. Not as a set of features, but as endearing, everyday moments that make up our lives. In this execution, we’ve achieved that beautiful balance between a story that people want to watch and share, and a product idea that improves our lives.”
For offering quick delivery, McDelivery® has also partnered with Zomato and Food Panda for customers to order McDonald’s meal at their doorstep. The new McDelivery®app is now live on Android and iOS platforms. McDelivery is available at more than 145 McDonald’s restaurants across west and south India.
CREDITS
Creative Agency: Leo Burnett, Mumbai
Chief Executive Officer, Leo Burnett South Asia &Publicis Communications India: Saurabh Varma
Chief Creative Officer, South Asia: RajDeepak Das
Chief Strategy Officer, South Asia: Dheeraj Sinha
Business heads: Rakesh Hinduja, Maninder Bali
Executive Creative Directors: PrajatoGuhaThakurta, Sachin Kamble
Creative Team: Aalap Desai, SaifRazvi, Pratik Khara
Account management: Sharon Batliwalla, Aditya Atre, Sonia Kumar
Producer (Leo Burnett): Anup Das
Production House: Green House Productions, Chalk and Cheese Films LLP
Film Director: NaruttamAchowe
Director’s Assistant:Reetoban Roy Burman
Executive Producers: Neil Chowdhury and Zico Maitra
