Mumbai: MediaCom India held its inaugural flagship BLINK_live event in Mumbai today. BLINK_live is MediaCom’s thought leadership and innovation lab, designed to help its clients better understand and leverage the latest media and marketing trends, insights, innovations and opportunities.
The theme of the BLINK_live event was ‘Decoding Growth in A Slowdown’, which was well timed given the current economic slowdown in India.
The event saw a detailed session on “Laws of Growth” by the keynote speaker Byron Sharp, Marketing Science Professor & Director of Ehrenberg-Bass Institute, Australia. The other speakers included Josh Gallagher, Chief Product Officer, APAC at MediaCom who spoke in-depth on ‘Will the promise of E-commerce survive a slowdown’; Nihar Das, Overall Lead, Borderless WPP Team shared insights on how to ‘Tackle the slowdown through customized growth models’; Baldeep Singh, VP, Client Engagement & Data Partnership at [m] PLATFORM spoke on ‘Cutting slump with laser focused Consumer Behaviour’, whereas, Preeti Reddy, CEO South Asia at Kantar, Insights focused on ‘Identifying Real Growth’.
Speaking of this launch Bianca Best, Global Managing Director of Blink & Strategic Partnerships, MediaCom, commented, “In the volatile, exciting and ever evolving landscape brands are operating in today, Blink satisfies not just the potential that comes from trialling innovation (which we see as part of every client brief) but is an absolute necessity to ensure clients achieve sustainable, long term business success. Only once brands partner with technology specialists are the ambitions of true digital transformation realised. I’m incredibly invigorated to be enabling this for our clients and see Blink becoming an essential complementary pillar to MediaCom’s already world class offering.”
Commenting on the India launch of BLINK_live, Navin Khemka, CEO, MediaCom South Asia, said, “The media landscape has changed drastically, and exchange of trends and ideas globally has become more relevant than ever. BLINK_live is one such platform that helps bring global marketing trends to India and shares India’s insights with the world. I am happy to bring BLINK_live to India for the first time. I am sure it will add great value to our existing clientele and to enhance the brands’ marketing efforts. We are also hopeful to glean more insightful observations from the Indian team through this platform.”
Jaydeep Chaudhuri, Regional Managing Partner, MediaCom said “It was wonderful to have Prof Byron Sharp as the keynote speaker at BLINK_live addressing this topic, which is critical not only for India but also for all sizeable economies around the world. MediaCom’s partnership with the Ehrenberg-Bass Institute allows us access to the best thought leaders in marketing academia and their research helps us create communications ecosystems for brands to unlock sustained growth”