Singapore based Mediacorp has announced the appointment Sabanitha Shanmuga sundram as Head, Indian Audience. The appointment coincides with hiring of Mr. Oliver Chong from StarHub as Head, Consumer Marketing. The two appointments are aimed at strengthening organisational capability and developing engagement with consumers, Mediacorp said in a news release.
Sabanitha Shanmuga sundram will be reporting to Chief Customer Officer Irene Lim and she will lead the company’s efforts to grow its audiences and revenue in the Indian segment by developing effective programming and content integration strategies across its Video, Audio and Digital properties.
Sabanitha brings with her 25 years’ experience in the media industry and performing arts. She was with Mediacorp from 2006 to 2013, last as Programming Head for Singapore based Tamil Entertainment Channel- Vasantham.
In the last three years, Ms Shanmuga sundram was director of Creative Services at a media consultancy, providing consulting services for the launch and rebranding of Broadcast Networks in Asia.
Before that, she project-managed a number of dance productions commissioned by Esplanade – Theatres on the Bay.
Ms Shanmuga sundram started her career as a journalist in the United Kingdom. Her experience in media also includes Broadcast Operations, Content Creation and Network Programming.
“Sabanitha’s media expertise and knowledge of the Indian community and culture will serve Mediacorp well,” said Ms Lim. “With her on board, we hope to broaden and deepen our engagement with Indian consumers.”
Ms Shanmuga sundram said, “It’s great to be returning to Mediacorp, a trusted brand in the community. In this digital era, we have unique and dynamic opportunities to engage consumers, especially with Mediacorp’s rich content offerings, range of platforms and close relationships with audiences and advertisers.”
Ms Shanmuga sundram’s appointment is effective immediately. Mr Chong will join Mediacorp on Aug 1, 2018.
