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Mediacorp’s Pradhana Vizha honors 20 Years of Indian Entertainment Innovation

by MN4U Bureau
February 14, 2025
in International
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Mediacorp’s Pradhana Vizha honors 20 Years of Indian Entertainment Innovation
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Singapore: Mediacorp’s Indian entertainment awards show, Pradhana Vizha, is set to celebrate its landmark 20th edition on 15 February at The Theatre at Mediacorp. With this year’s theme, “Unravelling Dreams”, the glittering event promises to be a spectacular affair, honouring the best of the local Indian entertainment industry. The celebration will feature the presentation of 20 prestigious awards, taking audiences on a visual journey that highlights the awards’ past milestones while setting a promising tone for the future.

In the lead-up to the live event, the festivities will kick off with the star-studded red carpet segment, A Golden Walk to Stardom, which will showcase the glamorous arrivals of beloved stars in their finest ensembles. A special segment this year will offer fans a nostalgic trip through the vibrant world of local Indian showbiz, revisiting iconic characters and unforgettable moments that have shaped the industry over the years. LED walls will line the red carpet, displaying a stunning montage of celebrated wins and enduring legacies from Pradhana Vizha’s inaugural edition in 1996 to the present day.

As anticipation builds, the live awards show will unfold in three thematic segments, each celebrating a unique facet of the industry’s evolution. The first segment, “Legacy & Influence”, will spotlight the trailblazers who have shaped the entertainment landscape with their remarkable achievements. Notably, the prestigious Lifetime Achievement award will be presented to an individual whose contributions have left a lasting impact on the industry.

The second segment, “Today’s Triumphs”, will recognize exceptional talents who are currently reshaping the entertainment world through their dedication and storytelling prowess. This segment will also highlight the crucial roles played by supporting artistes and singers, whose unique contributions enrich the industry.

Looking to the future, the final segment, “Envisioning Tomorrow”, will celebrate the emerging stars who will define the next generation of entertainment. Fans can expect to see the highly anticipated “Most Popular Male Personality” and “Most Popular Female Personality” awards, with voting open from 1 February at midnight until 15 February at 10 p.m. via mediacorp.sg/pradhanavizha.

Angeline Poh, Chief Customer & Corporate Development Officer at Mediacorp, shared, “Pradhana Vizha has always been the pinnacle of recognition for the extraordinary talent and creativity within our Indian entertainment industry, and this year is extra special as we mark its 20th anniversary. As we celebrate the talents who have built our ecosystem over the years, we also acknowledge the new crop of deserving nominees who are bringing their fresh perspectives and creative contributions to ensure the legacy of excellence continues.”

Virginia Lim, Chief Content Officer at Mediacorp, added, “With hosts from different eras and performances by artistes spanning generations, this year’s Pradhana Vizha reflects the diverse talent that has shaped its legacy over the years. It promises to be a spectacular tribute to creativity, collaboration, and the vibrant community that has defined this iconic awards show. We look forward to sharing this unforgettable evening with our audience.”

A Golden Walk to Stardom will be available live on 15 February from 6:30 p.m. to 7:30 p.m. on mewatch, Mediacorp Entertainment on YouTube, and Vasantham. The main awards show will follow, airing live from 9:00 p.m. to 11:45 p.m. on mewatch, Mediacorp Entertainment on YouTube, and Vasantham. For viewing details, please refer to Annex B.

Tags: Angeline PohMediaCorpVirginia Lim

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