San Francisco: MediaMint, a global innovator in Agentic Growth Services, has announced the acquisition of Taktical Digital, a high-growth provider of performance-driven digital marketing, media, and content services. The move marks a strategic step in MediaMint’s expansion across North America and accelerates its evolution into an Agentic AI-powered firm.
Founded in 2014 by Ilan Nass and Derek Rubinstein in SoHo, New York, Taktical Digital is known for its expertise in performance media buying, growth marketing, creative content, Search Engine Optimization (SEO), Generative AI Engine Optimization (GEO), and full-funnel optimization. Taktical’s largely North America-based team will integrate with MediaMint’s global workforce of over 3,000 professionals spread across the United States, Canada, India, Poland, Mexico, Spain, and Brazil.
The acquisition brings together Taktical Digital’s performance marketing capabilities with MediaMint’s Agentic AI solutions, including its recently launched platform, Mia by MediaMint. The combined entity aims to deliver a powerful blend of human insight and AI-driven operations across media, marketing, sales, and customer success. This integration strengthens MediaMint’s ability to offer full-funnel digital marketing execution at scale for clients across media, entertainment, technology, retail, ecommerce, and social media sectors.
Commenting on the acquisition, Rajeev Butani, Chairman and CEO, MediaMint, said, “Taktical Digital has built a reputation as one of the most innovative and performance-driven digital marketing organizations in the industry. Their expertise in media buying, content, and optimization is a perfect complement to MediaMint’s Agentic Growth Services. Together, we can help global brands accelerate growth with world-class marketing execution. This acquisition is both strategically and culturally aligned, and we are excited to welcome team Taktical to the MediaMint family.”
Ilan Nass and Derek Rubinstein, Co-Founders, Taktical Digital, added, “Joining MediaMint unlocks a new level of capability for our clients and our team. MediaMint’s Agentic AI framework and global operational scale allow us to deliver more efficient campaign execution, deeper insights, and higher-impact creative at speed. We see this as an opportunity to build a capable AI powered, scaled digital strategy firm. We’re excited to combine our expertise with MediaMint to shape the future of digital marketing and help clients achieve measurable outcomes.”
Highlighting the broader significance of the deal, Charles Philips, Co-Founder & Managing Partner, Recognize Partners, and Sandeep Singh, Managing Director, Everstone Capital, said, “MediaMint’s focus on building the next generation of AI-enabled marketing operations makes this acquisition especially timely. Taktical Digital deepens the company’s foothold in performance marketing while expanding its footprint in North America. This combination strengthens MediaMint’s position as a global innovator in operational excellence for marketing, media, and revenue growth.”
