Uplift Medianews4u Digital Private Limited, publisher of advertising, media and marketing portal MediaNews4u.com, has made key changes to its editorial leadership with two elevations, new hires and restructuring of its operations.
Umanath V, Co-founder and Editor-in-chief who has shaped the portal over the last eight years, will take on the expanded mandate of Managing Editor for MediaNews4u.com effective 1st April 2023. In his new role, he will have the additional responsibility of driving new initiatives and partnerships.
Neethu Mohan, Bureau Chief – Bengaluru, has been named Assistant Executive Editor in charge of editorial operations at MediaNews4u.com.
Smitha Sapaliga, Bureau Chief – Mumbai, will work alongside Umanath to drive partnerships in addition to her current responsibilities.
Joining her in the Mumbai bureau as Senior Correspondent is Riya Sethi.
MediaNews4u.com has also entered into an exclusive content syndication arrangement effective 1st March 2023, with The Free Press Journal’s BrandSutra published in print and online Mondays.
On the developments, Vijay Vishwanath, Founder and CEO, Uplift MediaNews4u, said, “It has been over 10 years now since the launch of MediaNews4u.com (then TVNews4u.com). We have come a long way, but we have a very long way to go. We are currently in the process of effecting significant changes to the web and mobile offerings. For Umanath, who has led every effort at MediaNews4u.com as editor, it is time to take on larger responsibilities and it is time for the rest of the team to step into his shoes.”
Group Sites
In related developments, MediaNews4u.com’s parent company Uplift MediaNews4u will acquire advertising and entertainment reviews site ClutterCutters.in, and consolidate B2C lifestyle portal LifeandTrendz.com that claims an audience of 20 million a month, into the group.
Gokul Krishnamoorthy, Founder and Curator of ClutterCutters.in, who has been Consulting Editor with MediaNews4u.com since June 2022, joins as Co-founder and Group Consulting Editor.
“Alongside, we are consolidating with seasoned professionals like Gokul and promising talent like Riya joining the fold. The intent is not just to expand but to expand meaningfully, adding both scale and stature. LifeAndTrendz.com and ClutterCutters.in will not be me-too products and we have a larger vision for each of them,” Vishwanath added.
Contact points:
For MediaNews4u.com
News announcements: [email protected] / [email protected] / [email protected]
Editorial pitches / interaction requests: [email protected] / [email protected] / [email protected] / [email protected]
Partnerships and alliances: [email protected]
Sales queries: [email protected]
For LifeAndTrendz.com
ClutterCutters.in
Ad campaigns: [email protected]
New shows/ films: [email protected] / [email protected]
