Mumbai : Mediaware, the company that has been providing software solution services for various media entities all over the country for the last two decades, is offering a futuristic solution Market Rates,a free service info solutions to media professionals.
Market Rates addresses a very old question: What are the “going rates” for advertising on a television channel? What were they last month? Can I predict next month’s rates?
The answers are not straightforward, of course. Because market rates change practically each month, based on a number of factors.
“Market rates” are different for weekdays, weekends, public holidays and period rate revisions, even some momentary special occasions like Cricket tour seasons, World Cup, IPL, General Elections, FIFA World Cup, Olympics etc.
Market rates have some elasticity which is used by large, savvy clients to their advantage – which is reflected as the minimum rate. Those who don’t have prior knowledge of a particular market end up with less effective bargain or value additions.
Finally, market rates depend on who is the client, agency and volume of business etc… Nonetheless, market rates are a necessity for Budgeting, building plans and for benchmarking TV buys.
“To address these industry needs, Mediaware has launched its service for 100+ TV channels as part of its Brandintell Services (Advertiser based solution).
“Market rates are gathered by a team of independent professionals residing in different cities – who are not linked to any client, agency or channel,,” says K Raghavendra (a.k.a. Rags), Director of Mediaware.
“Rates are published on a monthly basis and we have made them available to all media professionals for reference free of cost.” says Biswajit Das, Managing Director of Mediaware.
Access the free service by logging in to www.m-net.in using your official email id as login.
Or you can login using a temporary id firstname.lastname@example.org (password:tt).
For any help, email email@example.com or call +91-9029004144 / +91-9899412055 / +91 9223394669.
Brandintell also offers a paid service which gives value added services. For details, email firstname.lastname@example.org call 84528 49916.