Sourav Ganguly joins hands with Meesho once again for Maha Indian Savings Sale to maximise on his missed moment from the Mega Blockbuster Sale.
The new campaign will feature Sourav Ganguly in a compelling video where he is seen posting about the Meesho campaign on his social media handle and reminiscing the MISSed moment from the last sale event, while cleverly tying into the current sale. The tongue in cheek approach is tailor made for social media platforms and the premise of this video is to put a fun and unexpected twist on the campaign.
Commenting on the campaign, Nilesh Gupta, Senior Director, Growth at Meesho said, “Our continued efforts to ensure customers have access to quality products at the lowest prices is helping us cater to growing demand from deep corners of the country. As the year comes to a close, we wanted to capture our ‘missed’ moment with our favourite ‘Dada’ in a humorous manner to amplify our key messaging, resonate more deeply with our target audience and help break the clutter on social media. The upcoming sale aims to fulfil India’s shopping aspirations.”
