Meesho, an Indian e-commerce marketplace, launched a social media campaign with the theme of ‘finding love.’
The campaign, #Meeshosabkuchchallenge, invited users to share their wackiest search query on Meesho, leading to the discovery of quirky searches such as ‘true love’, ‘peace of mind for singles’ and even ‘Rajkumar’. The campaign garnered over 600,000 engagements across multiple social media platforms, with TV actors and social media influencers taking part.
The brand also engaged in witty banter with users on Twitter, leading to a buzz and further user-generated content. Singer Mayur Jumani is creating a song out of all the amusing searches on the platform to culminate the campaign.
Nilesh Gupta, Senior Director, Growth at Meesho, said, “Valentine’s Day is all about spreading love and joy and we are glad we could do that along with our users through the #MeeshoSabKuchChallenge. We are humbled to see the overwhelming response – from endearing searches like “bachpan” to outright whacky ones. We want to deepen our relationship with our users through similar activations in the future, while continuing to deliver the widest selection at best prices.”
