Media company Criteo has appointed Melanie Zimmermann to lead its global retail media practice. As General Manager, Global Retail Media, Zimmerman will be responsible for building and scaling Criteo’s retail media business and developing its sales strategy worldwide to better support evolving client needs.
Zimmermann was previously with Macy’s, where she built its media network, which reaches over 46 million customers across Macy’s and Bloomingdale’s, and influences more than 440 million transactions online and in-store. In her most recent role as VP, Head of Macy’s Media Network, she was responsible for developing and executing strategy and leading all retail media operations from media planning, sales, campaign management and analytics.
At Criteo, Zimmermann will report to Chief Revenue Officer Brian Gleason and her team will be in charge of driving the global vision and strategy of Criteo’s retail media practice and forging alignment across regions. She will also play a role in retail media product strategy and prioritisation, connecting commercial needs and product development.
“As we continue to evolve alongside the industry, we’re excited to expand our deep bench of retail media talent with the addition of two key industry leaders. Melanie has an impressive track record of building and scaling a high-performing retail media network. Her experience at Macy’s kept her at the forefront of innovation and will be a key asset as we help unify an ecosystem that’s poised for a new stage of growth,” said Brian Gleason, CRO, Criteo.
“With its massive global retailer footprint and thousands of brand advertiser partners, Criteo is not only a pioneer in retail media, but it’s also constantly evolving its unique position by tapping into strategic growth areas and building solutions to create an ecosystem that drives the most value for retailers, brands, and agencies,” said Zimmermann.
“I’m excited to join the company as it continues to develop solutions for its clients’ specific needs and help them reach their full potential with retail media.”
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