Mumbai: As Indians celebrate the achievements of Indian athletes Swapnil Kusale, Manu Bhaker and Sarabjot Singh, Meta has announced multiple ways for them to follow and support the other athletes competing at the Paris 2024 Olympics. Across Instagram, Facebook, WhatsApp and Threads, there are several accounts, channels and features launched by Meta, in partnership with the International Olympic Committee (IOC) and the Indian Olympic Association (IOA). These include:
Instagram, Facebook and Threads: Fans can use a new chat theme for the 2024 Olympic Games in Paris on Instagram Direct and on Facebook messenger. From Instagram Direct or messenger, enter the chat conversation that you’d like to customize. You can then update the theme by long clicking the background of the chat, and selecting the theme “Olympics”.
On Instagram, fans can follow a new broadcast channel on Instagram about the Olympics created by @olympics, as well as the accounts @olympickhel (1.1mn) and @weareteamindia (191k) for the latest from our athletes in Paris.
On Threads, follow a new account @weareteamindia to get all the official updates from the athletes from Paris.
WhatsApp: Follow a new Olympics WhatsApp Channel in India ‘Olympic Khel’ for real time updates from the event. Started by the International Olympic Committee (IOC), you can see exclusive content including Olympics trivia and behind-the-scenes content with Indian sports stars and athletes gearing up for the event.
Use stickers from a new Olympics-special sticker pack on WhatsApp, to express your excitement for the Games. Stickers are some of WhatsApp’s most beloved features, and they help you have a little more fun when talking to their friends and family. To use them, switch your keyboard to the WhatsApp sticker tray, and tap the ‘+’ icon, which will take you to the official sticker library.
Partnership With Creators To Create Excitement For The Games: Follow the content from creators Barkha Singh (@barkhasingh0308) and Karan Sonawane(@focussedindian), who’re part of the squad of creators from around the world who’re in Paris to create excitement for the Games in their respective countries.
Fan can also watch reels from creators like Shreya Mendiratta, Ishan and Vedant aka @dasoham_ and Samaakshi Jha aka @littiii_chokha , who collaborated with India’s Paris 2024 Olympics flag bearer Sharath Kamal.
