MUMBAI: Online social network Meta has now introduced Meta Verified subscription plans for businesses on Facebook and Instagram in India. The company introduced Meta Verified for businesses last year beginning with a small test to learn how Meta can offer a subscription toolkit to help businesses achieve their goals on its apps. Earlier this year, Meta also announced the expansion of the initial test from one subscription plan to four, and last month the company followed it up with the launch of Meta Verified for businesses on WhatsApp, announced during its Conversations Conference.
The expanded Meta Verified business offering on Facebook and Instagram includes the verified badge along with enhanced account support, impersonation protection, and additional features to support discovery and connection. Together these features the company explains give businesses an opportunity to grow and support a wider variety of business needs and activities on Meta apps.
Meta explains that its enhanced offerings are based on feedback from businesses as well as market research since the company started the test last year. Business owners have told Meta that they value the ability to get verified because it helps provide credibility and gives customers more confidence to engage with them. In fact, the verified badge continues to be one of the top reported reasons for subscribing to Meta Verified.
With Meta Verified, businesses can unlock new ways to build credibility on Meta apps and grow their brand. Meta Verified now offers four subscription plans to give businesses increased options for selecting a plan that’s best suited to their needs. The subscription plans in India are available for purchase only via iOS or Android at this time for businesses on Facebook, Instagram, or WhatsApp. Businesses have an option to either purchase Meta Verified for Facebook or Instagram or WhatsApp or do a bundled purchase for Facebook and Instagram.
All plans offer a foundational toolkit of the verified badge, account support and impersonation protection, and then each plan builds on it by offering additional features to support businesses keeping in mind where they are in their journey on Meta apps. The value of benefits across the four plans could vary depending on the businesses’ specific goals and activity on Meta apps.
Enhanced support is a key part of all offerings. Meta support starts with access to chat or email with agents and builds to requesting a call back from the agent to dedicated case monitoring. Similarly, a business can add more links in their Reels as they go up in plans, or access more features to enhance their profile as their presence on Meta apps grows.
Meta Verified plans for businesses start at Rs. 639 for a single app per month and go up to Rs. 21,000, which is an introductory discounted rate for two apps per month.
Businesses interested in signing up can check their eligibility and begin the onboarding process from their professional dashboard in app, or by visiting Meta’s marketing landing page.
