Mumbai: Mia by Tanishq, a fine jewellery brand, is taking a nostalgic journey back to the vibrant Disco era with its latest campaign, showcasing a new collection inspired by the glam and dapper vibe of the ‘70s and ‘80s. The campaign features the legendary Zeenat Aman, celebrated as the “OG Queen of Indian Disco,” embodying the spirit of an iconic time that continues to influence modern fashion.
In this visually stunning campaign, Zeenat Aman grooves to her iconic track “Aap Jaisa Koi,” infusing the narrative with a lively, celebratory energy. The campaign captures the essence of the Disco years with bold self-expression, striking colors, and dazzling lights. Zeenat takes center stage, radiating timeless glamour as she showcases Mia’s exquisite jewellery pieces, including statement earrings, a strobe-light-inspired necklace, and an eye-catching multi-diamond ring.
The campaign, conceptualized by Famous Innovations and facilitated by Collective Artists Network, seamlessly blends timeless charm with modern empowerment. The visuals, music, and lighting evoke the Disco era while appealing to today’s youth, inviting them to embrace the boldness of that unforgettable time.
The Disco Collection reimagines the era’s glamour for the modern woman, offering versatile pieces that can transition effortlessly from day to night. From sparkling earrings to playful rings, each item channels the spirit of freedom and self-expression that defined the Disco movement.
Speaking on the collaboration, Shyamala Ramanan, Business Head at Mia by Tanishq, stated, “We are thrilled and honored to collaborate with Zeenat Aman, an icon who epitomizes the fearless spirit of the Disco era. This partnership celebrates timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Together with Zeenat, we hope to inspire individuals to shine like the icons they are.”
George Kovoor, Chief Creative Officer, South, Famous Innovations, added, “Mia is bringing disco back with a collection inspired by one of the most iconic eras in history. Collaborating with Zeenat Aman, the queen of disco herself, makes this launch truly special. This campaign reminds us that true glamour never goes out of style.”
