Mumbai: As the world gradually comes to terms with a new normal, news consumption patterns are also seeing a transformation. The only English tabloid in India to register a 4% growth in readership in the last quarter of 2019-2020 (Source: IRS Q3 results), Mid-Day has been a sturdy and reliable news source for 41 years. Staying one step ahead, Mid-day has now added yet another string to its bow by launching its interactive digital tabloid on mobile. For the first time ever, the newspaper will be available for a convenient page-by-page reading experience on smartphones, with additional multi-media features.
Mid-day has added to its loyal print readership by reaching 10 crore online users in the last three months, who will now enjoy an enhanced Mid-day at an unbeatable ₹1 per day. Exclusive news breaks, entertainment features, leisure and around town coverage, and local sports reportage come alive with a smooth swipe of pages, animated visual vocabulary, and influencer videos. Mid-day’s Digital Tabloid is the one-stop-shop for all things #MadeInMumbai.
Apurva Purohit, President, Jagran Group said, “Mid-day has been the voice of Mumbai for the past 41 years and has continued to share the most comprehensive, authentic, and entertaining news with its readers. Due to superior content and credible coverage in these trying times, Mid-day and Gujarati mid-day now reach a wider national audience, building strong equity with over 10 crore people who accessed the newspaper on their phones every single day without a break for three months of the lockdown. The surge in our website numbers and engagement rate has reaffirmed our readers’ love and support for their favorite newspaper. The interactive digital tabloid is an apt amalgamation of leveraging technology and putting reader preference first in the most enjoyable experience. The one-of-a-kind digital tabloid will be available at a nominal price of ₹1 per day; definitely an unprecedented move when you look at age-old industry standards.”
