Mumbai: As global fans brace themselves to bid farewell to the world of Stranger Things, Millie Bobby Brown—one of the most recognisable faces from Netflix’s blockbuster franchise—has embarked on an exciting new journey. The international star has officially joined Yas Island, Abu Dhabi’s premier leisure and entertainment destination, as its newest Brand Ambassador.
The announcement marks a major pop-culture moment, strategically aligned with the highly anticipated Stranger Things series finale on Netflix. Brown, adored by millions worldwide, now brings her signature charm and adventurous spirit to a destination known for delivering world-class entertainment, immersive experiences, and unforgettable family fun.
The campaign unveils Millie Bobby Brown in a nostalgia-charged setup reminiscent of Hawkins—back in the Byers’ living room with the iconic alphabet wall glowing behind her. As she reflects on saying goodbye to Stranger Things and hints at taking a well-earned holiday, the fairy lights flicker to life, spelling out an unexpected message: “YAS.” The supernatural meets summer vacation in a playful twist that ties the two worlds together.
Liam Findlay, CEO of Miral Destinations, said, “We couldn’t think of a better time to welcome Millie Bobby Brown into the Yas Island family. Millie represents everything Yas Island stands for: imagination, adventure, and pure, unforgettable fun. As the world says goodbye to Eleven, we’re thrilled to say hello to Millie and to a new chapter filled with wonder, excitement, and a little bit of mystery.”
Adding to the excitement, Stranger Things: The Experience has officially opened to the public at Yas Island Abu Dhabi. Fans can now step directly into the universe of Hawkins, explore the mysteries of the Upside Down, and experience one of pop culture’s most iconic worlds in a fully immersive format.
With the lights flickering and a new story unfolding, Millie’s journey with Yas Island is set to continue across the destination’s social media channels, where fans can follow each chapter of this crossover adventure.
Stranger Things Experience packages are now available on yasisland.com.
