Milton has announced its collaboration with the film Darlings as a part of its 50th anniversary celebration. The brand has also released a new TVC featuring Alia Bhatt, highlighting its legacy spanning over 50 years.
The TVC showcases how Milton products make their consumers’ life smoother in numerous daily instances, thus touching upon their philosophy of ‘Kuch Naya Sochte Hain!’
To additionally amplify this collaboration, Milton also plans to host a meet and greet with Alia Bhatt with select participants to boost engagement activations on social media.
Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd, says, “For the past 50 years, Milton has been a part of many lives and households – serving consumers with innovative products that bring convenience into daily life. The brand promise of quality and creation has been at the centre of its existence. Darlings was the perfect opportunity to seamlessly showcase Milton products and we are thrilled to have partnered with a talented cast. We wish them all the success.”
The amplification of this collaboration can be prominently seen from Milton’s digital promotions and mainline activations as well.
