The first shortlist of WARC’s Media Awards, an international competition that examines the insight, strategy and analytics that power effective media investment,is now released.
17 entries from a wide range of countries and companies including Danone, Heineken, Google, P&G and Unilver have been shortlisted in the Effective Use of Tech category, a search for communications that have effectively used or combined emerging platforms or technology in the media mix.
Kristi Argyilan, Senior Vice President, Media and Guest Engagement, Target – jury chair of the panel of 12 senior executives from brands, agencies and tech-inspired businesses, commented: “As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilizing technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry.”
The shortlisted entries are:
- The campaign that saved 2500 lives ·Softlogic Life Insurance · Mindshare Sri Lanka · Sri Lanka
- Smart = Sexy ·Lifestyles, Blowtex· +KNAUSS · Brazil, United States
- The Better Wishes · Google Taiwan · OMD Taiwan · Taiwan
- Spreading love online, sending gifts on LINE·Ferrero Rocher· PHD Taiwan · Taiwan
- Inspiring weather to grill, or not · Johnsonville Fresh Bratwurst ·CompassPoint Media · United States
- #AdaAQUAGifMojis· AQUA · Havas Media · Indonesia
- #AdaAQUA campaign with #PathDaily· AQUA · Havas Media · Indonesia
- Loved the cold · Coors Light · Kinetic, Starcom· Irish Republic
- Dynamic recruitment · The University of Sydney· The Monkeys · Australia
- @GeoStories· Geological Survey of Canada History Committee · McMillan · Canada
- From inside the plot · Fiat · People Initiative · Turkey
- Humans 2: Closer to perfect than ever before · Channel 4 · OMD UK, 4creative · United Kingdom
- Sea Hero Quest Deutsche Telekom ·MediaCom, Saatchi & Saatchi · Global
- Bigger Than Suicide · Lynx ·Kinetic UK, Mindshare · United Kingdom
- React to shamers· Always ·MediaCom Israel · Israel
- Our hearts beat as one!· Cornetto · Mindshare · India
- Martes de McDonald’s · McDonald’s · OMD, Tribal DDB· Mexico
The short lists of the three other categories – Effective Channel Integration, Effective Partnerships and Sponsorships and Best Use of Data – will be announced shortly.
