Mumbai: Mindshare, the flagship agency of GroupM, bagged the ‘Agency of the Year in Mobile’ award at the 2015 Smarties Awards, held at the The Leela, Gurgaon. The agency took home a total of 16 metals that includes 7 Gold, 5 Silver and 4 Bronze.
The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success.
Mindshare won in 7 categories including, Brand Awareness, Cross Media Integration / Cross Mobile Integration, Mobile App, Innovation, Location Based, Best Brand Experience in Mobile Rich Media and Most engaging mobile creative.
Commenting on the wins Prasanth Kumar, CEO South Asia said, “I must admit, this year is turning into a great run for us. I would firstly like to thank my team, our esteem clients and our partners who help us to do better. We are extremely happy to win the ‘Agency of the Year in Mobile’ award this year and have been able display wins across brands and also across categories”.
“All these awards are a testimony to the strong team we have at Mindshare who are very committed to delivering great work and reflect our strength in both, mobile and digital media. We will continue to do exemplary work for our clients in adaptive marketing strategies and solutions with best in class service standards.” added Kumar
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
