Mumbai: In line with its vision of offering the best of global content, myNK™, the blockchain powered VOD platform by MinersINC today inked a ground-breaking content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’s largest commercial broadcaster. ITV Studios produces more than 8,900 hours of original programming a year for broadcasters in the UK and around the world.
With this new partnership, ITV Studios Global Entertainment will enable the expansion of myNK’s curated library with the addition of landmark British and European series, never-before-released in India. Shows such as The Bay, the high-rating, compelling and beautifully crafted crime drama series will be premiered in India on myNK™; as well as other prominent titles in the library including the Canadian mystery drama based on the classic Detective Murdoch novels by Maureen Jennings Murdoch Mysteries – Season 9; the critically acclaimed legal drama Aber Bergen from Norway; Undeniable written by the renowned Chris Lang (Unforgotten, Dark Heart) and The Line, also known as Un Village Français, a series set in central France during World War II.
myNK’s content acquisition strategy leads the way in bringing world class entertainment (films & series) to India. Combining curation with its unique blockchain powered tech and business model, it further empowers the film fan by community enabled recommendations, rewards and on-selling of films (micro-distribution) via Transactional VoD (TVOD) /PPV. All this is backed by a robust content security infrastructure protected by public key cryptography that is exclusive globally only to myNK.
The partnership with ITV Global Entertainment will not only strengthen myNK’s distribution & niche content ecosystem but also contribute to the overall VoD sector in India.
Bharti Mittal, Sales Director South Asia at ITV Studios Global Entertainment said, “Our world-famous returning dramas such as Victoria, Poldark and Harlots have been very well received in India, creating a buzz on social media and even a following of Bollywood stars. I’m sure The Bay, which has been one of ITV’s highest-rated dramas in the last year, along with these other celebrated titles are set to do the same. We are really excited by myNK’s forward-thinking offering and with our catalogue of 45,000+ hours of content, there’s a lot more we can do together.”
Nitin Narkhede, Founder and CEO, MinersINC said, “myNK™ is continually expanding its exploration of cinema and drama gems from around the world, bringing international films and series that are globally appreciated, noteworthy with gripping story lines and talent, and yet most of which were not yet released in India. With partners like ITV Studios Global Entertainment, we are taking our myNK proposition to the next level. We are truly excited to bring some of the top British drama series to our audiences and at the same time, open the market for monetization via blockchain transparency and security.”
