Mumbai: MiniKlub, a one-stop destination for all baby needs, has appointed Shahid Kapoor and Mira Rajput as its first brand ambassadors. The couple, celebrated for their strong family values and modern parenting approach, will represent MiniKlub’s mission to provide contemporary parents with top-quality products and services for their children.
MiniKlub’s core ethos revolves around “Happy Parenting,” emphasizing a positive and stress-free parenting journey. As successful parents themselves, Shahid and Mira perfectly embody the values of joyful and effortless parenting that MiniKlub promotes. Their partnership underscores their belief in the brand’s extensive range of offerings, which include newborn essentials, baby care products, baby wear, kids’ fashion, footwear, toys, travel items, and much more—all available under one roof.
Anjana Pasi, Director of MiniKlub, expressed her enthusiasm, stating, “We are thrilled to welcome Shahid and Mira to the MiniKlub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, MiniKlub aims to connect with parents across India who seek high-quality products that make parenting easier. They are exemplary parents who reflect the spirit of today’s families, and their influence and authenticity make them the perfect choice for MiniKlub as we continue to lead in the kids’ market.”
The appeal of the Kapoor family, highlighted by Shahid’s celebrated film career and Mira’s lifestyle and parenting influence, is set to strengthen MiniKlub’s connection with a broader audience, particularly families looking for a trusted brand to meet their children’s diverse needs.
Commenting on the association, Shahid Kapoor shared, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. MiniKlub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”
Mira Kapoor added, “I’ve been closely following MiniKlub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further MiniKlub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”
Founded in 2013, MiniKlub is renowned for its premium apparel collection that combines comfort, functionality, and sustainability in every offering, solidifying its position as a one-stop shop for parents. With products designed for newborns to children aged 8 years, MiniKlub is a must-visit destination for modern families.
This partnership is poised to make a significant impact on the parenting industry in India, offering consumers a wide array of high-quality products designed for joyful and easy parenting.
