Mumbai: MiQ, a global programmatic leader, has announced the acquisition of Rocket Lab, marking a significant step in strengthening its mobile in-app capabilities and accelerating expansion across growth markets.
The deal brings together Rocket Lab’s deep in-app expertise with MiQ’s omnichannel offering to deliver a unified, end-to-end advertising solution for clients across media channels. The integration is expected to enhance MiQ’s ability to deliver performance-driven strategies in an increasingly mobile-first ecosystem.
As part of the acquisition, MiQ will incorporate Rocket Lab’s capabilities into Sigma, its AI-powered operating system, adding critical mobile and regional data into its extensive 700 trillion signals ecosystem. This move positions in-app performance as a core product capability within MiQ’s broader omnichannel proposition.
The development follows MiQ’s recent acquisition of Adsmovil, further strengthening its position as an independent programmatic player across Latin America. With Rocket Lab’s strong regional footprint in markets such as Argentina, Brazil, Mexico, and Uruguay, the company brings robust expertise in user acquisition and engagement at scale.
MiQ clients will now gain access to advanced app growth solutions, while Rocket Lab is expected to leverage MiQ’s infrastructure to scale operations in high-growth regions, particularly across APAC.
“This acquisition is a strategic step forward in our commitment to helping clients accelerate customer acquisition through smarter, data-driven marketing,” said Gurman Hundal, Co-Founder and Global CEO, MiQ. “By giving global brands and agencies access to our first mobile-app offering through Rocket Lab’s AI capabilities, we’ll deliver better performance that will continue to strengthen over time. With Rocket Lab’s expertise, we can offer even more tailored solutions that drive real business outcomes, ensuring our clients stay ahead in an increasingly mobile and connected world. We will use Rocket Lab’s rich data and capabilities to unlock powerful new insights especially for those looking to grow in dynamic markets across Latin America and Asia.”
“Combining our mobile strategy with MiQ’s AI-powered technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multisolutions ecosystem and accelerating how brands scale their apps globally,” said Juan Echavarria Coll, Founder and CEO of Rocket Lab.
Rocket Lab will continue to operate as an independent business unit under MiQ’s ownership, with Juan Echavarria Coll remaining at the helm as CEO. The companies confirmed that there will be no changes to the existing organisational structures, ensuring continuity for clients, partners, and employees.
