Mumbai: Global programmatic media partner MiQ has announced the launch of MiQ Sigma, a revolutionary AI-powered advertising platform designed to unify the fragmented digital advertising ecosystem. Powered by an AI agent trained on the world’s most connected dataset, MiQ Sigma processes over 700 trillion consumer data signals to drive smarter, faster, and more connected media decisions—unlocking significant value for advertisers in India’s dynamic market.
“In India’s dynamic and evolving media ecosystem, both speed and localisation are key components to high-performing campaigns. We are thrilled to introduce MiQ Sigma to the market, allowing brands to unlock the potential of their operations, making campaigns & insights faster, smarter, and more connected—it is what will power MiQ to drive market leading outcomes, and give our teams and clients a serious edge in a rapidly changing market,” said Lee Puri, Co-founder of MiQ.
Built atop three of the world’s most advanced large language models—Claude, Gemini, and ChatGPT—MiQ Sigma connects over 300 data feeds from what consumers are watching, browsing, and buying, delivering real-time intelligence and activation capabilities across all major demand-side platforms (DSPs), supply-side platforms (SSPs), and programmatic environments.
Varun Mohan, Chief Commercial Officer, India at MiQ added, “MiQ Sigma marks a monumental step forward for Indian advertisers looking to unify strategy, speed, and performance across the programmatic ecosystem. It puts the power of cutting-edge AI directly in the hands of our clients and partners—whether they are trying to decode the OTT boom, retail media surge, or multilingual audiences. With MiQ Sigma, they are no longer forced to choose between performance and reach. They can optimize for the best possible ROI across the country through cutting edge technology and intelligence, accessible through a singular powerful platform.”
MiQ Sigma arrives at a pivotal time for India’s advertising landscape, amid explosive digital growth—over 900 million internet users, 50+ million CTV households, 20+ OTT platforms, and a mobile-first, multilingual audience. In early trials, MiQ Sigma demonstrated a 132% increase in conversion rates and 57% reduction in cost per action, showcasing its capacity to transform media performance.
Key Features of MiQ Sigma:
- Sigma Intelligence: A robust data visualization engine that connects 1.7 billion audience profiles, integrating behavioral data across viewing, browsing, and shopping.
- Trading Agent: A natural-language AI assistant trained on 15 years of MiQ’s trading data, enabling real-time campaign decisions across multiple DSPs—significantly reducing manual workload and boosting precision.
- Gen AI Personas: Custom-built, generative AI-powered audience profiles that allow planners to create and act on insights within minutes using simple prompts.
Backed by integrations with leading platforms such as The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Databricks, Celtra, and Circana, MiQ Sigma offers an unparalleled foundation for performance-driven, AI-first advertising strategies.
With MiQ Sigma, the age of fragmented programmatic execution in India could be coming to a close, ushering in a new era of data-unified, AI-accelerated media intelligence.
