New Delhi: Tata Tele Business Services (TTBS), a B2B digital and cloud solutions provider, has launched its brand mascot ‘Mira’, a smart and approachable digital advisor designed to help India’s Small and Medium Enterprises (SMEs) navigate their digital transformation journeys with ease.
As SMEs continue to accelerate digital adoption, many face challenges in understanding and implementing the right technological tools. Mira, with her human-like qualities and engaging personality, aims to make technology more accessible, providing confidence and clarity to business owners in adopting smart digital solutions.
“With Mira, we’re redefining how businesses engage with digital solutions through simplicity, warmth, and trust,” said Vishal Rally, President & Chief Revenue Officer, Tata Teleservices. “Mira reflects our values of being approachable and expert-led ensuring SMEs feel supported at every step of their growth. Mira will bridge the gap between complex tech-speak and real-world business needs, making digital transformation an inclusive and seamless experience.”
Why Mira Matters for MSMEs:
- Makes Tech Simple: Breaks down technical information into easy-to-understand guidance.
- Guiding Businesses: Adds a friendly, human touch to TTBS’s digital experience.
- Trusted Companion: Reinforces TTBS’s positioning as a dependable growth partner.
As a relatable female persona, Mira also strengthens TTBS’s brand identity while reflecting the growing role of women as key drivers in entrepreneurship and business leadership.
Mira will now feature prominently across TTBS’s customer engagement initiatives, marketing communications, digital content, and support journeys—personifying the brand’s promise of “Progress, the Smarter Way.” From guiding SMEs in adopting the right technologies to sharing their success stories, Mira will serve as a trusted companion in making digital transformation simpler and more human.
