Mumbai: Mirchi has launched its all-new audio series, exclusively on the Mirchi Plus App, titled 1000 Crore Ki Laash. Narrated by actor, Nawazuddin Siddiqui, the six-episode true-fiction limited audio series takes inspiration from a popular crime controversy.
Commenting on the show’s launch, Prashant Panday, MD & CEO, ENIL, Mirchi said, “As a leading multi-format, multi-content brand, Mirchi is always on the lookout for newer avenues to deliver best-in-class entertainment to its audiences. Through our newly launched app, Mirchi Plus, we aim to celebrate the love for stories in India and make it ‘Kahaniyo ka Asli Adda’ by curating multifarious audio shows across genres – crime, romance, horror, and thriller – for our listeners. Mirchi’s latest true-crime show, 1000 Crore Ki Laash, is a representation of the kind of enthralling stories that we plan on bringing for our audiences, exclusively on the Mirchi Plus App.”
Talking about the show, Indira Rangarajan, National Content Director, ENIL, Mirchi said, “We are excited to launch our first-ever audio web series show – 1000 Crore Ki Laash. Voiced by Bollywood’s finest, Nawazuddin Siddiqui we hope it’ll be a treat for those who love crime and thrillers. This is the first in the line of exciting audio shows we have in store for our audiences, watch this space.”
