Mumbai: Mirror Now, the English news channel from the Times Network, has unveiled a new visual identity and content formats. In its new avatar, Mirror Now offers viewers an augmented news viewing experience. Infused with vibrancy and freshness, the channel overhauls its on-air look with a relatable and upgraded colour palette and modernised typography that goes with the dynamism of the content. The channel introduces a new colour, ‘teal’ to its visual design to reflect its young and contemporary approach, besides retaining the colours, black, white, and red which denote importance, urgency, and current news.
“The clean and efficient design presents an agile, positive, and adaptable outlook to the channel with minimal distractions, enabling viewers to effortlessly focus their attention,” stated an official release from the company.
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Strengthening the prime-time band, the channel presents a slew of best-in-class news anchors as ‘people champions’. Heena Gambhir, Tamanna Inamdar, Afrida Rahman Ali, Griha Atul and Archana Solanki infuse fresh energy and bring in outstanding journalistic credentials to represent the issues of Urban Indians. Focusing on the real essence of news, Mirror Now refreshes its content offerings with a line-up of 5 new primetime shows. From simple explanations of the day’s top stories to shorter yet more incisive news debates, the new programming line-up includes – Mirror Metro at 6 pm which offers a national perspective to top news from metro cities; The Big Focus at 7 pm which brings to focus the bigger picture by presenting a well-researched context and comprehensive perspective to top stories of the day; The Urban Debate at 8 pm, Mirror Now’s flagship show that demands accountability from powers that can drive improvement for citizens; The Nation Tonight at 9 pm, a one-hour show that declutters the daily news to present top stories of the day, with insights from experts and Beyond The Headline at 10 pm, presented in an explainer format showcases an in-depth analysis of the big stories of each day.
Nikunj Garg, Editor, Mirror Now said, “Since inception, Mirror Now has defined the norms and re-written the rules for viewer-centric journalism by covering issues that eventually proved critical for materializing positive impact. With its new visual identity and content line-up, the channel challenges the status quo and pushes authorities & powers that be for ensuring a better life that every hard-working, tax-paying Urban Indian deserves. Going behind the news and bringing truth to the fore in an era where competing agenda-driven narratives are being peddled in the public domain, Mirror in the coming days will be the destination of the thinking Indian.”
