Bengaluru: Mirum, India’s leading digital marketing solutions company & Sales force recently conducted the 6th edition of their flagship event – ‘Future of Digital Marketing’ in Bengaluru. The event is a platform for showcasing the latest in digital marketing space and for industry leaders to discuss the opportunities and challenges they foresee on the digital landscape.
In this edition, we bring to you ‘Datorama’, the latest technology platform from the Salesforce portfolio. Datorama is an AI powered marketing intelligence and data visualization tool, that allows marketers to connect all the data, insights and teams to drive ROI, speed, and growth across the business. Our guest for the evening is Laurence Fitch, a Datorama Evangelist from Salesforce Singapore, who will demonstrate the power and benefits of the platform.
The demonstration will be followed by a panel discussion among eminent business leaders on emerging digital trends and their predictions for the future. Our esteemed panellists for this edition are:
- Ashwini Nithyanandam, Head of Marketing, Prestige Group
- Shelly Arora, Global Head- Brand & Social media marketing & Digital customer acquisition, Lycamobile
- Krupesh Bhat, Founder, LegalDesk
- Laurence Fitch, Datorama Evangelist, Salesforce Singapore
The panel discussion is moderated by Hareesh Tibrewala, Jt. CEO, Mirum.
Mihir Karkare, EVP – Mirum, says, “Future of Digital Marketing provides a platform for industry professionals to come together and discuss the latest trends in digital marketing.
“Future of Digital Marketing allows marketers to come together to discuss the upcoming trends in digital marketing. Mirum, a Gold Consulting Partner with Salesforce has worked with close to 100 customers to help them use technology to become more effective in their digital marketing. The latest addition to the Salesforce Marketing Cloud suite is Datorama which steps in with its AI powered marketing intelligence to provide a single view dashboard to marketers. We are committed to help brands adopt this new product and drive great Marketing ROI using it!”.
